mood board

concept board

judios guadalupanos

vol. II & III

the story of a family's immigration

Translation Spanish - English

Judios (hoo-dee-ohs): Those of Jewish faith
Guadalupanos (wah-dah-loo-pah-nohs): Those who worship Virgin Guadalupe, Patron of Mexico

Phrase used by my mother to describe our family's contrasting cultures

"When Ashkenazi Jews left their 'old home' behind, they were closing a personal life cycle to begin a new one in America"

Zeide Mihal, Bobe Rivka and their son Abraham packed the few things they still owned and decided to leave everything behind and escape from the USSR

"We all had an object that symbolised a piece of our home, of the shetl, of the shul, a piece of the centuries lived in that land"

colour palette

fabric board

"It was a journey that transported immigrants, not just from one continent to another but from one life to a completely different one"

"We got off the boat in Veracruz, we didn't know anyone or anything. We headed to the market to get some herring, but they didn't have any... just countless fruits"

Tech pack

Final line up

"...horrible waves, something you have only seen in films"